The newest AI-powered tools can help you supercharge your customer experience, here are our recommendations at Rethink Labs on how to use them to improve customer happiness.
The mix of artificial intelligence (AI) and user experience (UX) is revolutionizing customer interactions. In this article, we delve into how AI tools, particularly advanced chatbots like GPT-based systems, are reshaping customer experiences. From tailored recommendations to efficient troubleshooting, AI can help you nail customer satisfaction.
We’ve all used streaming platforms that offer content suggestions based on our movies and shows preferences.
AI is a great tool to analyze user habits and personal choices to recommend products and services that resonate with them. This can dramatically increase your conversion by cutting time users spend browsing and help them make decisions.
AI-powered chatbots now engage users seamlessly. These advanced chatbots, fueled by GPT technology, comprehend queries and provide coherent, human-like responses. We will see this in e-commerce chatbots that not only answer questions but engage in insightful conversations (like a knowledgeable sales assistant would), interactive application forms in fintech apps (helping you describe your situation before suggesting pricing and solutions), etc.
When having an issue with her Apple TV account, this user was walked through a number of tailored responses and follow up questions. Instead of the basic "Restart your device" advice, Apple’s AI-powered support system delved deeper and gathered data on her issue to offer troubleshooting steps for effective resolution.
While using AI in customer support, be careful to offer users with the option to reach out to a real person as well. AI can help you gather valuable initial context, but sometimes, a user just needs a real human on the other side of the screen to help! The best way to do this is to either lead to that option via AI (share an email or other point of contact in the conversation) or make it a clear alternative option in the interface - something like “want to talk to a support team member or real human instead?” (stated in the brand’s language).
From intelligent chatbots to accurate recommendations and empowered support, AI-powered tools pave the way for genuine customer satisfaction and save you time to do what you’re best at: providing users .
Oh, and by the way, if you're ready to ride this AI wave and want a hand in crafting a killer customer experience, hit us up at Rethink Labs. Let's chat about your CX, UX, and AI game plan!
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