We're seeing the potential of AI everywhere, automating workflows and making simple tasks seamless. But when putting AI in front of your users, it's important to keep in mind that they're humans and well... AI is not. We put together our best practices to ensure an amazing user experience while working with AI in your products.
AI is revolutionizing what seems to be every product and user experience out there. In this article, we intended to list simple yet essential UX guidelines that can't be ignored when you're using AI technology in your projects.
Imagine you're building a language translation app. Keep things straightforward by saying "AI-assisted translation" instead of diving into AI algorithms and jargon.
Remember, clear beats complex every time!
Say you want to use AI to build a recommendation system on your e-commerce site. Instead of keeping users in the dark about why they're seeing certain suggestions, be transparent! Share how the AI analyzes their preferences and creates product recommendations that fit your user's needs.
Sharing how the system works will help the user understand what goes into the recommendation system, making it feel less opaque and scary, and can even allow them to train it to better fit their needs.
Let’s take the example of a fintech app with AI sorting expenses. The algorithm might be great, but users should still have the final say. Allowing them to review and tweak the automated categorization of expenses will ensure a good balance between convenience and control.
Imagine a fitness app that makes perfect workout routines for you.
While AI works its magic, remember the golden rule: respect privacy.
Get users' thumbs-up before diving into their health data, and let them tweak those workout plans for that personal touch.
Speak a language your users understand! This is a core UX principle which can be overseen when working with advanced technology. Don’t forget that, while you might work in a fairly technical environment, not all users know what AI, algorithms and regressions are (unless you are literally building a platform for machine learning engineers like one of our clients).
Keeping it simple with sentences like "It predicts trends from data" will allow users to relate to your brand.
We believe educated users are engaged users. Tell them about AI's role in your product. Let them know why you are using AI and how it will provide them with a better experience (tailoring the product or services based on their interests, past behaviors or seasonality). Transparency for the win!
While automating every single thing through AI sounds like a silver bullet, don't go all-in all the time. It’s crucial to give users the power to review and confirm AI’s choices, so they're always in the loop, trust the process and train the algorithm by providing essential feedback.
Don't just dive into location, health, or any user personal data before asking for permission first. Keep the user in control of their information at all times. Respecting your users' space and always asking for a green light will earn you invaluable trust from your users.
Merging AI with UX is your playground for innovation. By keeping communication clear, building trust, nailing the automation game, and respecting privacy, you're on the path to success.
And if you want some pro tips on how to apply this to your organization, hit us up at Rethink Labs. We're here to chat about your CX, UX, and AI dreams!
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