Few founders and operators are given a clear framework for how to execute user research let alone what to do with it. Getting the right data for your team is critical and it starts with talking to the users best able to give you answers to your questions.
Most teams have heard the legends of tech talk about customer development and user research. Few founders and operators are given a clear framework for how to execute user research let alone what to do with it.
TLDR: User Research is the fastest way to align your team around user needs to become customer centric and develop great products.
There are two main types of user research we encounter:
Customer development aims to understand a potential user’s needs, current substitute, demand, budget, cost to switch, and more.
User feedback engages with existing users to get clear on what’s working, what’s not, what’s missing, usability feedback, new feature appetite, among other things.
The key difference is existing (or churned) user vs. potential new user.
We typically work with teams that already have an existing user base, to accomplish a variety of goals:
UXR includes strategically surveying the right groups of customers for your goals. Getting the right data for your team is critical and it starts with talking to the users best able to give you answers to your questions.
We’ll share more about the other components of UXR in the next few posts.
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